The diversity of glass forms various inspired us to create a brand in which each letter signified a different form. Z represents a geometric, decorative cut; I sheet glass; the organic form of B reflecting the casting or flat glass techniques; and the letter A represents a glass shard.
Each letter is formed in a highly experimental manner, verging on illegibility, so they stand up as self-contained decorative elements, allowing a greater variability of the visual system. Together, they create an unmistakable and easily identifiable brand.
Tereza Pavelková, Erika Huptychová, Jiří Karásek, Jakub Sanitrák
Radek Sidun / typeface
Martin Chum / photography