CzechTourism / pictograms

logo / identity / pictograms


The project centred around an illustrated map showing the most noteworthy attractions in the Czech Republic. As part of the visual style for CzechTourism, a unique set of more than 100 pictograms was created to go with Graphik, the typeface used by the agency. Among others, the pictograms depict visitors, attractions, and a wide range of activities that can be enjoyed in the Czech Republic. The pictograms were devised using information CzechTourism provided.


Olga Benešová, Erika Huptychová, Tereza Pavelková


Martina Hamouzová / illustration